liq·uid in·tru·sion

/ˈlikwid - /inˈtro͞oZHən/

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1. Scientifically - The process of water flowing through malts and hops to make wort which is needed to create liquid

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2. We want to intrude on a market that is underrepresented by African-Americans. African-Americans only account for less than 1% of all breweries across the country.